Inside San Francisco's biggest weekend, Outside Lands

2023 MARKS OUTSIDE LANDS’ FIFTEENTH YEAR. IT’S BEEN A DELIGHT TO WATCH THE EVOLUTION.

By Tony Taylor, ItsQwere Founder


After eight years of attending Outside Lands, I’ve recognized two distinct and indescribable internal rushes that flood my body before even seeing a single performance. 

The first rush surges while slipping on the festival wristband. Which artists’s music will I discover? Which new foods will I later salivate for once the weekend ends? What new friends will I meet and how many of them will I ever see again? All this hits as I’m tightening the pass securely onto my wrist.